Kwai, Brazil’s most downloaded app, focuses on musical content in battle for market share

Founded 10 years ago as an application to create and share GIFs, Kuaishou Technology, the Chinese company that developed Kwai, changed its business model to short videos just a year after its creation.

RIO DE JANEIRO, BRAZIL - Beijing-based Chinese Kwai came with force to fight for audience on the web, where TikTok, Instagram, Snapchat, and other networks already dispute the preference of Internet users.

According to the App Annie Intelligence Report, the application was the most downloaded in Brazil in the first quarter of this year. It should continue on the road to success, using strategies that have proven successful with its competitors. These include focusing on musical projects.

Founded 10 years ago as an application to create and share GIFs, Kuaishou Technology, the company that developed Kwai, changed its business model . . .

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