Study Shows Brazilians’ Preference for Domestic Brands During Pandemic

In product segments such as food, dairy and home care, national brands grew stronger, with an 84, 78, and 75 percent presence, respectively, in Brazilian homes.

RIO DE JANEIRO, BRAZIL - A survey conducted by Kantar, a company specialized in data, found that with the coronavirus pandemic changing the Brazilian consumer habits, local brands have grown in consumer preference and began to be purchased more frequently. The category represents over 65 percent of the market . . .

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