Magazine Luiza buys Brazil’s largest e-commerce platform for technology and games

Magalu buys Kabum and follows a strategy to reach gamer and technology fans. Payment is R$1 billion (US$200 million) cash plus newly issued Magalu shares.

RIO DE JANEIRO, BRAZIL - "With the purchase of KaBuM!, we have consolidated our position as one of the leaders in Brazilian formal e-commerce and strengthened our presence in one of the fastest-growing markets in the world -- products for geeks and gamers," says Frederico Trajano, CEO of Magalu (Magazine Luiza).

In a year and a half, Magalu acquired 21 companies. The KaBuM! purchase operation is the largest of them. The company, created in 2003, in Limeira, in upstate São Paulo, has a business model that combines accelerated growth and high profitability.

In the last 12 months, the acquired . . .

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