Magazine Luiza Acquistions Position It to Challenge Amazon in Brazil — Analysts

Analysts point out the benefits of Magazine Luiza's new acquisition 'Estante Virtual'.

RIO DE JANEIRO, BRAZIL - The purchase of the 'Estante Virtual' ("Virtual Bookshelf") by Magazine Luiza intensified the threat against Amazon's growth in Brazil, according to analysts.

Closed at R$31 (US$7) million, the acquisition occurred last Thursday, January 28th, in an auction held at the 2nd Bankruptcy and Judicial Reorganizations Court and marks yet another step in the expansion of the company's , which also owns Netshoes, Zattini and Época Cosmetics.

For Alexandre Machado, managing partner of GS&Consult, the new acquisition is in line with the company's goal of being a company present in more . . .

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