RIO DE JANEIRO, BRAZIL - The digitalization of companies and services is a trend that has grown increasingly stronger, changing the ways of buying in different sectors.
Several of these changes are aimed at simplifying life for customers and gaining new audiences, as is the case of digital banks, which have taken their services to a new age group and gained more clients - all through the strategic use of the Internet and social networks.
As a result of innovations in the financial area, the concept of digital banking has evolved, going beyond a company with internet banking and offering digitalized services . . .