Motorola posts sharp increase in Brazil mobile phone market share

RIO DE JANEIRO, BRAZIL – Motorola this week announced that it registered a significant increase in market share, reaching 26.6% in Brazil during the first quarter of 2021, according to IDC Mobile Phone Tracker.

The figure represents 35% growth compared to the same period last year. This reinforces the brand’s 2nd place in terms of market share in Brazil for the 7th consecutive year. The country is currently among the world’s 3 most important markets for Motorola, along with the United States and Mexico.

In the January-March quarter Motorola Mobility also established itself in 2nd place in the Latin American market, with a market share of 20.9% in terms of sales volume (number of units). This represents 67% growth, in an industry that grew 19% compared to the same period in 2020.

As a result, Motorola closed the first quarter 2021 with 48 percentage points more than the industry (premium to market), also breaking a market share record in the region.

Last May 27, Lenovo announced its earnings for the 4th quarter and full 2020-2021 fiscal year, posting a strong increase in the Mobile Business Group (MBG) business profitability in all regions where it operates.

This past quarter, MBG revenue reached an 86% increase over the same period last year to US$1.54 billion, along with a profit before taxes of US$21 million – a record since Lenovo’s acquisition of Motorola.

MBG also posted a strong 2020-2021 fiscal year. The business saw sales volumes grow at a three-digit rate in North America, Europe and Asia-Pacific. Motorola will continue to drive its growth with a revamped product portfolio and plenty of innovation with a focus on 5G.