New agribusiness generation in Brazil builds startups linking land and technology

Young college graduates are returning to their roots, while creating agribusiness-focused startups.

RIO DE JANEIRO, BRAZIL - The children of rural producers who leave the countryside to study and then return to the farms, bringing with them technology and management tools, do not stand out only when taking over the family's properties.

These youths are also creating startups focused on agribusiness, offering solutions to problems they know up close.

The Santa Catarina-based Horse Machine, for example, was founded by Guilherme Kieling and Cleomar Matuchaki and develops machines that assist in the harvesting of small farms in the country's southern region.

Agrosmart's Mariana Vasconcelos, from Minas Gerais, collects and analyzes . . .

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