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RIO DE JANEIRO, BRAZIL - José Seripieri Junior, Qualicorp's founder, launched "Qsaúde", a new health plan operation, on Sunday, October 18th - Brazil's 'Dia do Médico'. Qsaúde's flagship product, which is debuting only in São Paulo city, is an individual health plan, contracted directly by the consumer without the need to form a group.

For years, many health plan operators have stopped selling individual plans because the National Supplementary Health Agency (ANS) regulations for price increases of this product are more restrictive than for corporate plans. But, with the rise in self-employment in the . . .

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