RIO DE JANEIRO, BRAZIL - This is the first time that the president has been overtaken since January 2019, when monitoring began. The survey considers five aspects: renown of public figures (number of followers), engagement (comments and liked posts), involvement (sharing of posts), relevance (positive and negative reactions to posts) and presence (number of social networks in which the person is active).
Variables are observed in the three main platforms (Facebook, Instagram, and Twitter), in monthly assessments.
A specific statistical model measures and calculates the significance of each aspect, and the analyzed figures are ranked on a scale from 0 to . . .