RIO DE JANEIRO, BRAZIL - The sale of alcoholic beverages dropped 52 percent in the period between March 15th and 31st, according to the Brazilian Beverage Association (ABRABE). The association, which includes producers of distillates, cachaça, beer and wine, says that 40 percent felt an even greater drop in revenue.
The reason is that 61 percent of alcoholic beverage consumption occurs in bars, restaurants, nightclubs and events, according to a survey conducted by KPMG for the association.
These venues remain closed to avoid crowds, to control the spread of covid-19.
In an attempt to mitigate the impact of the . . .