Streaming platforms’ different strategies to grow in Brazil

The companies that offer streaming services in Brazil have different strategies to face the advance of Netflix, Amazon Prime Video and Disney+.

RIO DE JANEIRO, BRAZIL - Globoplay, Directv Go, Samsung TV Plus and Telecine have each developed their own approach to guarantee their share of the Brazilian market. The companies that offer streaming services in Brazil have different strategies to face the advance of Netflix, Amazon Prime Video and Disney+.

Globoplay's product director Erick Bretas said yesterday, April 26th, during the Streaming Brasil event, held by the Teletime website, that his platform's strategy is to offer exclusive content.

He recalled that Big Brother Brazil is a great audience catalyst. The platform's audience drops at the end of the program . . .

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