Trendy coffee shop from Santa Catarina state seeks national presence amid pandemic. How?

Café Cultura, opened in Florianópolis 15 years ago, has franchised units in Brazil's South region and, in the coming months, will reach in Rio and Minas Gerais.

RIO DE JANEIRO, BRAZIL - The pandemic changed many aspects of people's lives, forced half of the world to work indoors, created businesses, and closed others, but one thing seems to have remained unaltered: the habit of drinking coffee.

The consumption of Brazilians' favorite energy drink has actually increased, albeit shlightly, last year. It amounted to 21 million bags, 1.3% more than the previous year, according to ABIC, the industry association.

Much of this consumption has come from people locked at home in search of inspiration in the midst of the dull routine of videoconference meetings - and other frustrations . . .

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