With highest profit in 10 years, Brazil´s notebook producer Positivo surfs the home office wave

The Brazilian company posted a net profit of R$195.8 million in 2020, driven by the demand for PCs and notebooks. In May, the company will launch Compaq laptops to complement its Positivo and Vaio brands.

RIO DE JANEIRO, BRAZIL - The novel coronavirus pandemic has made the computer personal again. The sector exceeded the expectations of market analysts due to strong demand for home office and distance education, widely adopted in all levels of education.

Positivo Tecnologia, a Brazilian company, has surfed this wave. The company increased its sales of computers and notebooks and had an important tax victory in court. As a result, Positivo posted its largest net profit in the past 10 years: R$195.8 (US$35.56) million, with total revenue of R$2.2 billion.

For Hélio Bruck Rotenberg, CEO . . .

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