RIO DE JANEIRO, BRAZIL - The gold medal won by Ítalo Ferreira at the surfing Olympic championship brings not only the sweet taste of victory but also the prospect of even more attention for a sport that moves billions.
More specifically, surfing generates R$7 (US$1.4) billion a year, according to estimates from the Brazilian Surfing Institute (Ibrasurfe). The amount includes expenses with clothing, boards, and accessories.
The figures reflect the potential of a sector with many stakeholders. In 2019, a survey by Ibope Repucom found that 54 million people in the country over the age of 18 are . . .