In Brazil, the billion-dollar surfing business is heading for its peak

Before the pandemic, the World Surfing League (WSL) counted three million surfers, 150,000 of whom lived in São Paulo. The sport generates in Brazil R$7 billion (US$1.3 billion) revenue per year.

RIO DE JANEIRO, BRAZIL - The gold medal won by Ítalo Ferreira at the surfing Olympic championship brings not only the sweet taste of victory but also the prospect of even more attention for a sport that moves billions.

More specifically, surfing generates R$7 (US$1.4) billion a year, according to estimates from the Brazilian Surfing Institute (Ibrasurfe). The amount includes expenses with clothing, boards, and accessories.

 The figures reflect the potential of a sector with many stakeholders. In 2019, a survey by Ibope Repucom found that 54 million people in the country over the age of 18 are . . .

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