Analysis: How Brazil Can Overcome Historical E-commerce Backlog

The need to sell, pure and simple, has made the digital alarm sound for many retail traders. Challenges exist in logistics.

RIO DE JANEIRO, BRAZIL - Brazilian e-commerce took about 20 years to reach 6% penetration of the Brazilian retail market, between 1999 and 2019.

Therefore, no one could have envisioned that the next four percentage points would be achieved in only 12 months. This was the extent of the progress that 2020 brought to Brazilian e-commerce, in a year when this channel became a lifeline for many people.

On the part of consumers, many new people, of different age groups and purchasing power, have resorted to websites out of need, faced with stores closing and the fear of Covid . . .

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