RIO DE JANEIRO, BRAZIL - Last month's IPO (Initial Public Offering) request by Cortel, a Rio Grande do Sul based funeral group, exposed a market with little visibility in Brazil, but which generates R$3 billion (US$588 million) per year.
Known as "death care", the industry combines funeral services, burials, crematoria and funeral plans, a kind of insurance in which an individual pays in life the costs for his or her death - one of the fastest growing fronts in the market since the start of the pandemic.
Faced with almost 1.7 million deaths worldwide, over 180,000 of . . .