Luiza Trajano, the multimillionaire who seeks to change Brazil from behind the scenes

A few years ago she landed on the prestigious Forbes list and in 2020 became the wealthiest woman in Brazil, but her trajectory goes beyond the business world.

RIO DE JANEIRO, BRAZIL - Brazilian Luiza Helena Trajano, considered one of Latin America's most influential CEOs, has now taken the reins of a group of businesses formed to step up vaccination in the country, a challenge she combines with running her company and gender equality activism.

Trajano, born in 1951 in Franca, SP. transformed a small network of stores in the interior of São Paulo into a retail empire (Magazine Luiza) with over 50,000 employees nationwide that has weathered several economic crises.

A few years ago she landed on the prestigious Forbes list and in 2020 became . . .

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