RIO DE JANEIRO, BRAZIL - In February, concern grew among the mangers of Argentina's main gas station chains. A sharp rise in fuel prices was looming, the liter of super gasoline was going to exceed 99 Argentine pesos (0.91 euros) in much of the country, and both the pumps and the electronic signage were not prepared to accommodate three-digit numbers with two decimal places. They only have four spaces.
The Axion oil company took the lead and sent the gas stations a communiqué that was released to the media. The message contained an assistance number so that its . . .