RIO DE JANEIRO, BRAZIL – Although Covid-19 has hit Chile’s tourism sector hard, it has also created an opportunity for companies and enterprises to develop domestic tourism positioning.
Let’s see what has happened in Spain. For their current summer vacation, 77% of Spaniards preferred to travel within their country, using the car as the main means of transportation to travel to nearby destinations. Only 12% of them opted for an international destination.
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A similar phenomenon is expected to occur in Chile, driven by the increase in the number of vaccinated Chileans and the authorities’ encouragement of political-economic solutions. Thus, traveling within Chile becomes a great tourist alternative, visiting various locations with all the established protocols and sanitary measures.
It should be noted that currently, 95% of the national tourist attractions are open and operating normally, and 75% of the hotel establishments are anxiously awaiting Chilean tourists.
This new normality will boost tourism, contributing to the balanced development of the territories, generating a collaborative value chain between the public and private sectors, with a strong social and inclusive connotation, integrating local communities, natural and cultural heritage, and collaborating to strengthen our identity.
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