Tasting Coffee Through Your Ears and Eyes? New Café de Colombia Campaign Shows You How

The collaboration of music producers and scientists marks the 60th anniversary of the globally recognized Juan Valdez icon under the Cafe de Colombia brand – the name given to 100% washed Arabica coffee grown in Colombia.

RIO DE JANEIRO, BRAZIL - You can now taste one of the most famous coffees in the world with your ears and eyes as music producers and scientists in Colombia join forces to develop a new sensory experience for coffee drinkers through taste and sound.

The collaboration marks the 60th anniversary of the globally recognized Juan Valdez icon under the Café de Colombia brand – the name given to 100% washed Arabica coffee grown in Colombia.

The 60-year-old image of Juan Valdez continues to stand as a proud symbol of Colombian coffee growers and their dedication to producing the world . . .

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