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RIO DE JANEIRO, BRAZIL - You can now taste one of the most famous coffees in the world with your ears and eyes as music producers and scientists in Colombia join forces to develop a new sensory experience for coffee drinkers through taste and sound.

The collaboration marks the 60th anniversary of the globally recognized Juan Valdez icon under the Café de Colombia brand – the name given to 100% washed Arabica coffee grown in Colombia.

The 60-year-old image of Juan Valdez continues to stand as a proud symbol of Colombian coffee growers and their dedication to producing the world . . .

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