RIO DE JANEIRO, BRAZIL - Due to the crisis and inflation, the Argentine market is losing ground in the organization charts of many multinationals, which are now looking to another country to set up their regional headquarter.
In late September last year, Coca-Cola announced a reorganization of its structure throughout the region that involved moving the southern cone offices from Buenos Aires to Rio de Janeiro, Brazil.
Argentina had been the multinational beverage company's regional headquarters for many years for its business in Uruguay, Paraguay, Chile, Bolivia and even Peru, in addition to the local market. Now, regional decisions . . .