RIO DE JANEIRO, BRAZIL - A massive propaganda campaign for Bitcoin (BTC) was launched on January 28, 2021 simultaneously in Argentina, Chile, Colombia and Mexico, with the name 'It’s time for Bitcoin' (Es Hora de Bitcoin). It includes, among other actions, advertisements on streets and public transportation.
“It is a guerrilla marketing strategy where everyone can be a part by pasting stickers and tweeting with the hashtag #eshoradebitcoin,” said Rodolfo Andragnes, president of the NGO Bitcoin Argentina, when consulted by CriptoNoticias. He clarified that “it is a move by the Latin American bitcoiner community and not by someone in particular . . .