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RIO DE JANEIRO, BRAZIL - After clothing brands such as Lupo and Malwee introduced anti-covid masks and t-shirts, the Brazilian multinational Vicunha is launching an unprecedented collection in the jeanswear segment that pledges to "destroy" the coating membrane of SARS-CoV-2, popularly known as coronavirus.

The technology used to neutralize several types of viruses, bacteria, and fungi was developed by the Swiss textile innovation company HeiQ, which used a combination of silver salts . . .

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