Coca-Cola Launches Alcoholic Beverage in Brazil for First Time

RIO DE JANEIRO, BRAZIL – Coca-Cola launched its first alcoholic beverage in Brazil. There are three versions marketed through its subsidiary Schweppes: Vodca&Citrus, Spritz and Gin Tonica.

Prices start at R$7.99 (US$1.99) and the drink has a five percent alcohol content.

Prior to Brazil, the company had only launched one alcoholic drink: in July, Lemon-Do reached Japan, a lemon-flavored grain-fermented sparkling drink.

The new options are carbonated and can already be found at Coca-Cola Brazil’s online store, with delivery throughout the country, and at some AMPM stores in Greater São Paulo – in these cases it will be sold for R$9.90, according to information from the press office.

The company says it is a “one-off launch, focused on innovation, exclusive to the Brazilian market”.

“Schweppes is a world-renowned brand in cocktails. So, we view the new line as a natural extension of the brand in Brazil,” says Renato Shiratsu, Coca-Cola Brazil’s innovation director.

Source: Infomoney

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