#NoReturn: CEOs Launch Campaign to Stop the World from Going Back to Normal

"The world does not need more production. There are already enough products. What will ensure economic growth are environmental services, biotechnology and particularly human capital."

RIO DE JANEIRO, BRAZIL - In 2009, the Swedish scientist Johan Rockström from Stockholm University led a group of researchers who published a study called Planetary Boundaries. The work, updated six years later, presents nine environmental criteria that make human life possible. These criteria, or boundaries, work together. A shift in any one of them influences the others. Most importantly, Rockström's work has determined metrics to monitor boundaries and a limit to them. If crossed, the consequences will be disastrous.

The study fell like a bomb among policymakers, entrepreneurs and investors. For the first time, the interference of . . .

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