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Women are the Majority Among Gamers in Brazil, According to Research

By Xiu Ying

RIO DE JANEIRO, BRAZIL - The Games Brazil 2019 Survey, released earlier this June, showed clarifying results on the gamer audience in Brazil. According to data on the general audience, considering the 3,251 respondents -- of whom 53 percent are female and 47 percent male -- an increase in female presence in games and e-sports was recorded for the fourth consecutive year of the Games Brazil Survey.

This is directly linked to the growth of the mobile phone market and the change in the industry's approach. "Until the early 2000s, the games industry was a market targeting . . .

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