Mass Media Only Acts as a Mirror

"Even though the mountain becomes the sea, words cannot open another's mind."  (Zen Wisdom)

If one were to ask an average Rio de Janeiro citizen of his opinion concerning the quality of local mass media, I wonder what kind of reply one would get. May I venture a guess? Arguably, the answer would be either an embarrassed silence or an uncertain shrug of the shoulders. And here we've arrived to the pith and substance of the problem behind the stagnation of Rio de Janeiro news establishment.

The answer, as well as the blame lies not only with the . . .

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