Gringo Talk: Time Management in Brazil

Opinion, by Sam Flowers

RIO DE JANEIRO, BRAZIL - One stereotype that Brazilians themselves will acknowledge is pretty accurate, is their habit of arriving late for any occasion. When you come from other cultures where “time is money,” this tardiness habit is intensely irritating.

Most people suggest you “get used to it” and I agree, it’s wise to adjust your expectations a bit or you will feel constantly frustrated. That said, in some situations there are creative ways to get Brazilians to respect time.

I was encouraged when I noticed that Brazilians do arrive on time for some key occasions . . .

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