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SÃO PAULO, BRAZIL - (Opinion) On the political far left we have communism. On the far right we have authoritarianism and fascism. We live in a world of capitalism and commercialism and belong to a wide spectrum of religious `isms` or, for non-believers, secularism or atheism.

Without necessarily knowing or intending it, we find ourselves grouped into ‘ism’ cohorts, used by demographers, marketers and politicians to dice and splice us for whatever recipe is their flavor of the month.

What they ignore is our increasing need to escape from these facile labels, to be individuals, not bunched together under . . .

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