RIO DE JANEIRO, BRAZIL - The so-called silver economy, formed by those aged 60 years or more, corresponds to 16% of the Brazilian population. They are about 34 million people who move R$1.6 trillion (around US$300 billion) per year, according to estimates, which represents 20% of the country's consumption power.
However, it is not a consumer group to which companies usually give due attention (and the projections foresee the growth of this public).
But this is not the case with the real estate developer PlazzaCorp and the construction company Matushita, which have joined forces to build . . .