Açaí: Money Growing on Trees

By Sarah Coursey, Editor

RIO DE JANEIRO – From CNN to the BBC, Oprah Winfrey to FOX, açaí has been universally applauded in the news media and has even earned the stamp of approval from scientists and doctors. What makes this fruit so special? After all, ninety percent of its mass is seed, which must be discarded. And it must be processed within hours of harvest to retain its nutritional properties. Moreover, it is only found in the Amazon, a place not as easily accessible as, say, the corner store. Yet açaí fever is sweeping the US and Europe . . .

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