By William Jones, Contributing Reporter
RIO DE JANEIRO, BRAZIL - Recently it was revealed that the tax levy on the purchase of bicycles in Rio is 40.5 percent, considerably more than the 32 percent threshold applied to cars. An average bike costs around R$400 in Brazil, making it 54 percent more expensive than in the United States.
According to economist Carla Rossi, a reduction of ten percent of bike prices could generate an immediate increase of up to fourteen percent in sales in Brazil. With a fairer price, she calculates that annual sales would potentially grow to 9.3 . . .