Black Friday Becomes Major Retail Sales Event in Brazil

This year discounts are being offered on everything from French Fries to MBA courses, from clothes to bank investments.

By Lise Alves, Senior Contributing Reporter

SÃO PAULO, BRAZIL – In its eighth edition in Brazil, Black Friday, is expected to consolidate the day after the U.S. Thanksgiving holiday as one of the main sales dates of Brazilian retail sales. A recent survey estimates that sales on this day alone with be close to R$2.2 billion, twenty percent greater than during Black Friday in 2016.

According to the survey, conducted by the Credit Protection Service (SPC) and the National Confederation of Shopkeepers (CNDL), more than 39 percent of consumers intend on making purchases this Black Friday. Of . . .

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