Brazil Creates Center for 4.0 Industry at World Economic Forum

RIO DE JANEIRO, BRAZIL – In partnership with the World Economic Forum, an organization that includes global leaders and entrepreneurs, Brazil announced yesterday, January 22nd, the installation of the first study and research center focused on 4.0 industry.

The special secretary of Productivity, Employment and Competitiveness of the Ministry of Economy, Carlos da Costa, and the governor of São Paulo, João Doria, will attend the ceremony in Davos, Switzerland.

Nicknamed C4IR (Center for the 4th Industrial Revolution) Brasil, the center will begin operations in the first half of this year. The body is a public-private partnership between the Ministry of Economy, the government of the State of São Paulo and companies with global operations.

According to the Ministry of Economy, the new center will aim to encourage the use of new technologies and improve Brazil’s inclusion in global value chains (where industries in one country produce or assemble components for manufacturing in other countries), increasing the competitiveness and productivity of Brazilian companies.

Among the technologies of the 4.0 industry, the center intends to foster the adoption of the Internet of things (where objects communicate through the Internet) and the use of artificial intelligence in industry. The center will seek to lift the main economic and social challenges for the expansion of these tools, offering solutions.

The C4IR Brasil inauguration ceremony will be held at the Davos Congress Center, where the annual meeting of the World Economic Forum is taking place, at 6 PM local time (2 PM Brasília time). In sequence, Marisol Argueta, a member of the Executive Council of the World Economic Forum, Secretary Carlos da Costa and Governor João Doria will address the panel.

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