Brazil Retail Sales Drop 17 Percent on World Cup Match Day

On the day of Brazil's final match of the 2018 Russia World Cup against Belgium, clothing retailers in Brazil saw sales plunge 43 percent, while bars saw a boost of 36 percent.

By Nelson Belen, Contributing Reporter

RIO DE JANEIRO, BRAZIL - According to just-released data, many Brazilian retailers may not have necessarily been upset to see Brazil exit the 2018 Russia World Cup. On Friday, July 6th, the day the Seleção were ousted from the Cup by Belgium, 2-1, total retail sales across the country fell seventeen percent when compared to a normal Friday.

The figures were published by Cielo, the largest Brazilian credit and debit card operator, in their Retail Sales Index report (Índice Cielo do Varejo Ampliado or 'ICVA'). The ICVA studied more . . .

To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed?