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By Lise Alves, Senior Contributing Reporter

SÃO PAULO, BRAZIL – Brazilians do not celebrate Thanksgiving on the last Thursday in November, but they have in the last few years embraced an U.S. custom that comes along with the holiday: Black Friday. But as hundreds of brand names, stores and online retailers advertise super sales and discounts for this Friday and weekend, consumer protection groups, warn of possible misleading advertisements during the period.

“An impulse purchase can turn out to be a major headache for consumers,” says Marcele Soares, coordinator of the Procon-SP Foundation. According to Soares many retailers . . .

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