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Brazil’s E-Commerce Has Record Sales On Black Friday

By Lise Alves, Senior Contributing Reporter

SÃO PAULO, BRAZIL – Although Brazilians do not celebrate Thanksgiving, they have adopted a U.S. ritual that occurs the day after: Black Friday. This year, record sales were seen in Brazil’s e-commerce on Friday, November 28th and throughout the weekend, with more than five million sales totaling more than R$1 billion.

According to consulting firms that monitor internet sales, e-commerce sales grew by 71 percent in comparison to the . . .

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