Brazil’s Middle Class Going Back to Essentials

By Lise Alves, Contributing Reporter

SÃO PAULO, BRAZIL – In the past decade Brazil witnessed the surge of its middle class, termed ‘C class’ which is defined as a per capita monthly income of between R$320 (US$144) and R$1,120 (US$503). During this time an estimated 35 million have moved up from poverty and entered the middle class and today the C class represents 54 percent of Brazil’s population.

With this growth a sizable new . . .

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