RIO DE JANEIRO, BRAZIL - With a global market of some 2.7 billion consumers, the gaming industry is one of the golden attractions in the entertainment sector - and companies are increasingly focused on harnessing this potential.
In Brazil, large companies are apparently realizing this industry's revenue potential, as Ambev and Nubank are getting into the game.
On Monday, August 2, the companies launched the Good Game WP project, which aims to be a competitive circuit in the national e-sports scene, as well as a platform that adds content, entertainment and other experiences for game lovers.
The initiative, which . . .