Budweiser ‘The King of Beers’ Comes to Brazil

By Brennan Stark, Contributing Reporter

RIO DE JANEIRO, BRAZIL - Last month AmBev, the Brazilian subsidiary of the InBev conglomerate, announced that Budweiser would be widely introduced in Brazilian supermarkets by the end of August. The Belgian brewer giant InBev acquired the 'King of Beers,' Anheuser-Busch's Budweiser, in an unprecedented $52 billion takeover in 2008 with plans to take the famous brand global.

According to Stella Brant, director of marketing for the premium area of ​​AmBev, the action is part of the international positioning of the brand focusing around young consumers, Class A/B who like music and aspire . . .

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