Christmas Shopping Fever in Rio: Daily

By Leo Byrne, Contributing Reporter

RIO DE JANEIRO, BRAZIL - Rio’s inhabitants were struck with Christmas shopping fever this season with consumers spending thousands of Reals in shopping malls around the city. The highest reported figure came from the BarraShopping mall in the Zona Oeste (West Zone) where retailers stated that the average spend was R$1,500.

The figure was calculated via promotions whereby shoppers received coupons in exchange for purchases. The coupons entered holders into sweepstakes and gave them a chance to win numerous prizes such as cars, apartments and holidays.

In BarraShopping where shoppers were eligible to . . .

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