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By Lise Alves, Senior Contributing Reporter

SÃO PAULO, BRAZIL – The Easter holiday this year in Brazil was sour for most food retailers with the holiday registering a decline by 9.6 percent in sales in comparison to the same holiday period last year, according to consumer trend consultancy Serasa Experian. Easter sales registered the worst year since the consultancy started its Easter sale survey, in 2007.

“The deepening economic recession, with the unemployment rate on the rise, and the decline in consumer purchasing power due to inflation, negatively impacted the retail sector during the commemorative Easter date this year . . .

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