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By Contributing Reporter

RIO DE JANEIRO, BRAZIL - "Boeing Brasil - Commercial" is the brand name of the new company resulting from the purchase of Embraer's commercial aviation division by the U.S. aerospace giant.

The choice was prudent. Executives of the new company remain doubtful as to the impact of the market takeover and, particularly, the fear of injuring Brazilian political sensitivity. Hence Brazil with an "s," although followed by "commercial" in English.

Embraer was founded . . .

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