Jaime Aroxa’s Hotel in Laranjeiras

By Jake Marmulstein, Contributing Reporter

RIO DE JANEIRO, BRAZIL - As the World Cup and Olympics get closer, an area surely to expand is the hospitality industry, especially hotels. While accommodation options in Rio cater to a wide variety of tourists, business and economy class guests, many opportunities still exist for niche market segmentation.

One new niche will step up this year, and it will come with . . .

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