By Chesney Hearst, Senior Contributing Reporter

RIO DE JANEIRO, BRAZIL – Jawbone's founding CEO Alexander Asseily wanted a place where everyone could voice their opinions in global conversations, so he and his brother Mark, former product head at Rebtel, created the London start-­up venture State (State.com).

State's goal is to become a cross-platform opinion network for the world where anyone, regardless of their number of friends or followers, can express their thoughts about everything from politics to music to brands to movies to anything in between. Each opinion is then counted and heard.

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