By Lise Alves, Senior Contributing Reporter
SÃO PAULO, BRAZIL – The favorable image emerging after the end of the Olympics in Rio de Janeiro may help boost foreign trade for the country, according to Brazil’s Foreign Relation Minister, Jose Serra. The minister spoke to executives and reporters during the launch of the Be Brasil campaign to boost exports and foreign investments.
“The Olympics Games were a success because they had security, good access to all the games and the negative expectation was that there would be problems was dissipated. The Olympics improved the self-esteem of the Brazilian people . . .