By Nelson Belen, Contributing Reporter

RIO DE JANEIRO, BRAZIL - A new competitor has joined Rio de Janeiro's crowded fast-food scene as American Tex-Mex fast food chain Taco Bell has opened its first location in Rio de Janeiro. First arriving to Brazil with a location in São Paulo in 2016, the chain has just opened a branch in the BarraShopping shopping mall in Barra da Tijuca.

"[Brazil] has great potential both in terms of its geography and its food consumption," said Taco Bell's director of operations in Brazil, Daniela Heldt to Globo news. Heldt . . .

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