By Sam Green, Contributing Reporter
RIO DE JANEIRO, BRAZIL – Mike Lee, one of the world’s leading communications experts in sports business, has chosen Rio as the location for his company’s first international office. Lee, who played a crucial role in helping London and Rio win the rights to host the 2012 and 2016 Olympics, has opened MLA True Communications in a bid to capitalize on Brazil’s booming economy.
“I fell in love with Brazil when I was working there on the Rio 2016 project . . .