Yogofresh – Frozen Yogurt Hits Rio

By Felicity Clarke, Senior Reporter

RIO DE JANEIRO - With a bright beach culture and an accompanying interest in the body beautiful, Rio is always going to be seduced by a sweet treat that’s fresh, delicious and healthy.

This is the thinking that struck Clarice Caliman and Larissa Dadalto, founders of the new frozen yogurt brand Yogofresh, when they experienced the frozen yogurt phenomenon in New York last February.

“We visited a Pinkberry outlet, the major US premium frozen yogurt company, and were totally blown away” says Clarice. “It was so . . .

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