By Contributing Reporter

RIO DE JANEIRO, BRAZIL – Amazon is now selling the Pavlok bracelet that promises to help you sort your life out, whether your issue is spending too much time on the internet, biting your nails or oversleeping.

Every time you step out of line, the strap will give you a 350-volt electric shock, to provide you with a gentle reminder.

And to give you a bit more of an incentive to be good, your mates can even download an app which means they can give you a buzz if they catch you eating an extra slice of cake or going on a spending spree.

According to the manufacturer: “Pavlok allows you to speak your reptile brain’s language by adding an unpleasant element (a safe and harmless ‘zap’ of electricity on your wrist) to what you have been taught to love (your nasty lingering habit), quickly conditioning your mind to associate an unpleasant feeling with your bad habit… and stopping it all together.”

Priced at US$199 (R$796), the Pavlok has 150 shocks per charge so, depending on how much of a rule breaker you are, it could last quite a while.

Speaking to ABC News, the inventor of the device said: “It feels like if you were to touch a doorknob after rubbing your socks on the carpet.” He added: “There’s real power in using a little bit of pain to help you break your bad habits.”

So far, reviews of the device have been fairly mixed, with some claiming it’s helped them change their bad habits, while others have criticized its quality.

Pavlok's buzz can help you quickly condition your mind to associate an 'unpleasant' feeling with your bad habit.
Pavlok’s buzz can help you condition your mind to associate an “unpleasant” feeling with your bad habit. (Photo internet reproduction)

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